Friday, February 14, 2014

What Hyperlocalization means for Law Firms

Currently google is artificially favoring FindLaw, Martindale, and other legal directories driven by SEO juiced superlawyer badges & displays. 

This affects Law Firms who may have been able to serve Google users directly from Google search instead of requiring the intermediary of a legal directory. 

Along with this update google has focused on localization even more.  So ranking for a once national keyword will now be possible within certain distances for a local budget.