Nearly every law firm, if they are involved in serious and/or personal litigation, will be the subject of negativity from the opposition. You may also be exposed to some negative reviews and other information posted on various web properties included but not limited to Twitter and Facebook.
Unfortunately this is not a problem that will solve itself. Without a measured reaction or further complaints these complaint postings will be quite visible forever.
The first step is to plan and consider your response. After that you will have to execute and implement resources to respond to various postings according to a plan. It is important that this be executed well or else it can look less than desireable for a potential client googling you or your law firm.
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