SEO is an interesting marketing technique because it draws people in who are looking for help and information about various topics, often niche or "longtail". The niche aspect is actually a great boon for attorneys in specialized verticals because it allows people in need to find you vis a vis what information you have provided on that topic.
I know there's some marketers out there shouting "SEO is inbound marketing" but the truth is what is the difference for a professional organization such as a Law Office or Law Firm. Networking drives referrals, that's exactly what you want from creating content to do "online networking" for you. I'd also argue that effective SEO strategies often employ "online networking" tactics.
No comments:
Post a Comment