Content Generation is foremost; especially if you're presenting information that furthers human knowledge on a specific topic. It's easy to tell why google would respect this step, and I believe more ranking import will be put back into ranking content quality.
However, with Law Firm SEO it helps even more because often legal queries that clients will likely run into are fairly specific which means that your content can rank for its intended number one audience. This is important because a good audience will drive more sales, more calls, and more referrals versus an audience that is not interested in the subject or professional help dealing with the subject.
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