Wednesday, February 22, 2012

Content Generation's Import

Content Generation is foremost; especially if you're presenting information that furthers human knowledge on a specific topic. It's easy to tell why google would respect this step, and I believe more ranking import will be put back into ranking content quality.

However, with Law Firm SEO it helps even more because often legal queries that clients will likely run into are fairly specific which means that your content can rank for its intended number one audience.  This is important because a good audience will drive more sales, more calls, and more referrals versus an audience that is not interested in the subject or professional help dealing with the subject.

SEO is Niche Online Networking

SEO is an interesting marketing technique because it draws people in who are looking for help and information about various topics, often niche or "longtail".  The niche aspect is actually a great boon for attorneys in specialized verticals because it allows people in need to find you vis a vis what information you have provided on that topic. 

I know there's some marketers out there shouting "SEO is inbound marketing" but the truth is what is the difference for a professional organization such as a Law Office or Law Firm.  Networking drives referrals, that's exactly what you want from creating content to do "online networking" for you.    I'd also argue that effective SEO strategies often employ "online networking" tactics.