Tuesday, March 22, 2011

RFID Law

RFIDs present incredible possibilities.  There are many innovative RFID Companies applying cutting edge research.  RFIDs can potentially solve some world problems but they also present a potential privacy risk.  An emerging area of law focuses on RFID exclusively, RFID Law (1). 

RFID Laws are being legislated and challenged daily.  Potential uses of RFID may impede privacy.  Washington State has just barred "forced" or involuntary RFID implants, many RFID companies have actually applauded such law.  Meanwhile, Texas has just introduced legislation that every automobile sold in Texas will need to have an Asset and Information Tracking RFID implanted.  I think all parties realize this is just a first step and there are those who wish to force RFIDs and utilize them for overly aggressive tracking, and those who wish to apply RFID Software and hardware in a way that is more voluntary and value-adding in nature (for instance opting into relevant advertising, checking into Chipotle when you check out using NFC).

I propose it logically follows that there will be an increasing amount of legislation and contention in this area as RFIDs become more prevalent. This growing field presents an opportunity for attorneys with highly technical backgrounds as well as extensive privacy law, and constitutional law experience and/or education.

Citation Notes:

(1) I used the phrase RFID Law to refer to attorneys at law dealing with RFIDs issues, or legislation introduced dealing with RFIDs throughout this post.

References: 
  1. http://news.cnet.com/Tech-industry-attacks-state-anti-RFID-laws/2100-1028_3-6062985.html 
  2. http://en.wikipedia.org/wiki/Radio-frequency_identification
  3. http://odinrfid.com/rfid-location-based-applications
  4. http://www.sen.ca.gov/~newsen/schedules/files.htp
  5. http://www.wileyrein.com/publications.cfm?sp=articles&newsletter=4&id=1905

Sunday, March 6, 2011

The Importance of Picking Great Keywords

While it's always good to rank for your corporate namesake, and partner and attorney namesake searches, there is a whole world of interested consumers for your legal services.  In fact these people want to find you for genuine answers, which usually means a pressing need, and a close proximity to sale. 

If you're picking the wrong keywords, or not optimizing for keywords at all you'll likely see a high bounce rate, the rate at which a person "bounces" off your page by pressing the back button to google, for searches other than namesakes.  This isn't a good proposition for you, people who genuinely need help, and google.  Google prefers to feature pages with low bounce rates because it means that google searchers have found what they're looking for.  That's google's main goal.  With good keyword selection SEO represents a valuable service to searchers who have found the solution to their problem and the legal service provider.  It also means Google has won too.

Keyword selection is a key differentiator between SEO companies.  Overseas SEO may be able to understand the search patterns and complex language of legal searches, cheap SEO providers will likely not be as involved in selecting the best keywords and may not be familiar with your market.  Law Firm SEO is intimately familiar with the legal market and the challenges that face attorneys at law, as well as issues such as Professional Advertising Standards.  Our experience means that you get the best visitors possible, as many as possible for the lowest costs; in other words we can maximize your ROI and even project ROI before we execute campaigns.  This service known as Search Engine Marketing Management (or SEMM) and can be extremely helpful in ensuring that your marketing dollars are maximized. Our experience also means that you don't have to educate us about your market on your dime.