Content Generation is foremost; especially if you're presenting information that furthers human knowledge on a specific topic. It's easy to tell why google would respect this step, and I believe more ranking import will be put back into ranking content quality.
However, with Law Firm SEO it helps even more because often legal queries that clients will likely run into are fairly specific which means that your content can rank for its intended number one audience. This is important because a good audience will drive more sales, more calls, and more referrals versus an audience that is not interested in the subject or professional help dealing with the subject.
Wednesday, February 22, 2012
SEO is Niche Online Networking
SEO is an interesting marketing technique because it draws people in who are looking for help and information about various topics, often niche or "longtail". The niche aspect is actually a great boon for attorneys in specialized verticals because it allows people in need to find you vis a vis what information you have provided on that topic.
I know there's some marketers out there shouting "SEO is inbound marketing" but the truth is what is the difference for a professional organization such as a Law Office or Law Firm. Networking drives referrals, that's exactly what you want from creating content to do "online networking" for you. I'd also argue that effective SEO strategies often employ "online networking" tactics.
I know there's some marketers out there shouting "SEO is inbound marketing" but the truth is what is the difference for a professional organization such as a Law Office or Law Firm. Networking drives referrals, that's exactly what you want from creating content to do "online networking" for you. I'd also argue that effective SEO strategies often employ "online networking" tactics.
Tuesday, March 22, 2011
RFID Law
RFIDs present incredible possibilities. There are many innovative RFID Companies applying cutting edge research. RFIDs can potentially solve some world problems but they also present a potential privacy risk. An emerging area of law focuses on RFID exclusively, RFID Law (1).
RFID Laws are being legislated and challenged daily. Potential uses of RFID may impede privacy. Washington State has just barred "forced" or involuntary RFID implants, many RFID companies have actually applauded such law. Meanwhile, Texas has just introduced legislation that every automobile sold in Texas will need to have an Asset and Information Tracking RFID implanted. I think all parties realize this is just a first step and there are those who wish to force RFIDs and utilize them for overly aggressive tracking, and those who wish to apply RFID Software and hardware in a way that is more voluntary and value-adding in nature (for instance opting into relevant advertising, checking into Chipotle when you check out using NFC).
I propose it logically follows that there will be an increasing amount of legislation and contention in this area as RFIDs become more prevalent. This growing field presents an opportunity for attorneys with highly technical backgrounds as well as extensive privacy law, and constitutional law experience and/or education.
Citation Notes:
(1) I used the phrase RFID Law to refer to attorneys at law dealing with RFIDs issues, or legislation introduced dealing with RFIDs throughout this post.
References:
RFID Laws are being legislated and challenged daily. Potential uses of RFID may impede privacy. Washington State has just barred "forced" or involuntary RFID implants, many RFID companies have actually applauded such law. Meanwhile, Texas has just introduced legislation that every automobile sold in Texas will need to have an Asset and Information Tracking RFID implanted. I think all parties realize this is just a first step and there are those who wish to force RFIDs and utilize them for overly aggressive tracking, and those who wish to apply RFID Software and hardware in a way that is more voluntary and value-adding in nature (for instance opting into relevant advertising, checking into Chipotle when you check out using NFC).
I propose it logically follows that there will be an increasing amount of legislation and contention in this area as RFIDs become more prevalent. This growing field presents an opportunity for attorneys with highly technical backgrounds as well as extensive privacy law, and constitutional law experience and/or education.
Citation Notes:
(1) I used the phrase RFID Law to refer to attorneys at law dealing with RFIDs issues, or legislation introduced dealing with RFIDs throughout this post.
References:
- http://news.cnet.com/Tech-industry-attacks-state-anti-RFID-laws/2100-1028_3-6062985.html
- http://en.wikipedia.org/wiki/Radio-frequency_identification
- http://odinrfid.com/rfid-location-based-applications
- http://www.sen.ca.gov/~newsen/schedules/files.htp
- http://www.wileyrein.com/publications.cfm?sp=articles&newsletter=4&id=1905
Sunday, March 6, 2011
The Importance of Picking Great Keywords
While it's always good to rank for your corporate namesake, and partner and attorney namesake searches, there is a whole world of interested consumers for your legal services. In fact these people want to find you for genuine answers, which usually means a pressing need, and a close proximity to sale.
If you're picking the wrong keywords, or not optimizing for keywords at all you'll likely see a high bounce rate, the rate at which a person "bounces" off your page by pressing the back button to google, for searches other than namesakes. This isn't a good proposition for you, people who genuinely need help, and google. Google prefers to feature pages with low bounce rates because it means that google searchers have found what they're looking for. That's google's main goal. With good keyword selection SEO represents a valuable service to searchers who have found the solution to their problem and the legal service provider. It also means Google has won too.
Keyword selection is a key differentiator between SEO companies. Overseas SEO may be able to understand the search patterns and complex language of legal searches, cheap SEO providers will likely not be as involved in selecting the best keywords and may not be familiar with your market. Law Firm SEO is intimately familiar with the legal market and the challenges that face attorneys at law, as well as issues such as Professional Advertising Standards. Our experience means that you get the best visitors possible, as many as possible for the lowest costs; in other words we can maximize your ROI and even project ROI before we execute campaigns. This service known as Search Engine Marketing Management (or SEMM) and can be extremely helpful in ensuring that your marketing dollars are maximized. Our experience also means that you don't have to educate us about your market on your dime.
If you're picking the wrong keywords, or not optimizing for keywords at all you'll likely see a high bounce rate, the rate at which a person "bounces" off your page by pressing the back button to google, for searches other than namesakes. This isn't a good proposition for you, people who genuinely need help, and google. Google prefers to feature pages with low bounce rates because it means that google searchers have found what they're looking for. That's google's main goal. With good keyword selection SEO represents a valuable service to searchers who have found the solution to their problem and the legal service provider. It also means Google has won too.
Keyword selection is a key differentiator between SEO companies. Overseas SEO may be able to understand the search patterns and complex language of legal searches, cheap SEO providers will likely not be as involved in selecting the best keywords and may not be familiar with your market. Law Firm SEO is intimately familiar with the legal market and the challenges that face attorneys at law, as well as issues such as Professional Advertising Standards. Our experience means that you get the best visitors possible, as many as possible for the lowest costs; in other words we can maximize your ROI and even project ROI before we execute campaigns. This service known as Search Engine Marketing Management (or SEMM) and can be extremely helpful in ensuring that your marketing dollars are maximized. Our experience also means that you don't have to educate us about your market on your dime.
Saturday, November 27, 2010
The Trial Attorney, Search Engine Optimizer Allegory
I am sometimes asked the about the difference between Search Engine Optimizers (SEOs) (including companies offering Search Engine Optimization). I often suggest it reminds me about the differences in litigators. I'll explain why in this extended metaphor.
Not All Litigators are the Same
Some litigators have nearly perfect win percentages even when presented with hard to win cases, upwards of 90%, while other trial attorneys have a win percentage closer to 50%. With such drastic differences its clear that there is a difference in trial attorney skill which affects success.
There is an intense competition and intellectual challenge presented by contesting a case in trial. Excellence often perseveres.
In a trial a third party, be it judge or jury, ultimately decides the outcome. The litigator who presents the best case to the third party often wins. However the third party does have to judge upon a set of laws, that while open to interpretation, are known to each party to varying degrees.
Google the Judge, Jury, and Law Maker
An effective SEO will prepare your content to be understood and digested by a third party, Google. Google will then judge your case for ranking assignment for search input terms. There are an infinite number of search terms.
Google has algorithms which rank websites. These can be thought of as the law; however, because many of the algorithms are trade secrets, the law of the land is unknown. Your SEO will have to reverse engineer these laws. This is an intellectually challenging task and excellence will persevere. SEO is not a purely pay-to-play, or pay-to-win, venue like Pay-Per Click. Just like you can't buy a judgment in the courtroom.
Presenting your Law Firm's Case to Google
In the courtroom a good litigator will present an excellent case to the Jury (and Judge!). A good litigator is statistically more likely to win a trial (this based on excellent litigators win percentage).
A good SEO will present an excellent case why your website should rank to the Jury, that is Google. Ultimately an SEO's skill can mean the difference in ranking or not ranking for a term. Not only does an SEO need to present a good case, they also need to be able glean the ever changing laws as best as possible to be able to present a good case. SEO is intellectually challenging and an intellectual competition.
The Opposition
Unlike a trial where there are essentially two competing parties represented by the plaintiff and defendant, in the expedited Google Court Room, each term is compared to other sites, so in essence it is a competition for the best content to match a keyphrase against several million petitioning websites.
Advisory Role
An excellent trial attorney can be trusted to give sound advice about whether to take a case to trial, or if there should be a case brought to trial. Hopefully this advice comes with some understanding of how these cases will affect the bottom line, and high-level corporate strategic positioning and strategy.
A good Law Firm SEO should be able to present a list of words that you should rank for, and conversely recommend against terms where the volume or value isn't there.
Not All Litigators are the Same
Some litigators have nearly perfect win percentages even when presented with hard to win cases, upwards of 90%, while other trial attorneys have a win percentage closer to 50%. With such drastic differences its clear that there is a difference in trial attorney skill which affects success.
There is an intense competition and intellectual challenge presented by contesting a case in trial. Excellence often perseveres.
In a trial a third party, be it judge or jury, ultimately decides the outcome. The litigator who presents the best case to the third party often wins. However the third party does have to judge upon a set of laws, that while open to interpretation, are known to each party to varying degrees.
Google the Judge, Jury, and Law Maker
An effective SEO will prepare your content to be understood and digested by a third party, Google. Google will then judge your case for ranking assignment for search input terms. There are an infinite number of search terms.
Google has algorithms which rank websites. These can be thought of as the law; however, because many of the algorithms are trade secrets, the law of the land is unknown. Your SEO will have to reverse engineer these laws. This is an intellectually challenging task and excellence will persevere. SEO is not a purely pay-to-play, or pay-to-win, venue like Pay-Per Click. Just like you can't buy a judgment in the courtroom.
Presenting your Law Firm's Case to Google
In the courtroom a good litigator will present an excellent case to the Jury (and Judge!). A good litigator is statistically more likely to win a trial (this based on excellent litigators win percentage).
A good SEO will present an excellent case why your website should rank to the Jury, that is Google. Ultimately an SEO's skill can mean the difference in ranking or not ranking for a term. Not only does an SEO need to present a good case, they also need to be able glean the ever changing laws as best as possible to be able to present a good case. SEO is intellectually challenging and an intellectual competition.
The Opposition
Unlike a trial where there are essentially two competing parties represented by the plaintiff and defendant, in the expedited Google Court Room, each term is compared to other sites, so in essence it is a competition for the best content to match a keyphrase against several million petitioning websites.
Advisory Role
An excellent trial attorney can be trusted to give sound advice about whether to take a case to trial, or if there should be a case brought to trial. Hopefully this advice comes with some understanding of how these cases will affect the bottom line, and high-level corporate strategic positioning and strategy.
A good Law Firm SEO should be able to present a list of words that you should rank for, and conversely recommend against terms where the volume or value isn't there.
Sunday, November 14, 2010
Law Firm SEO Consulting
We can help you market your law firm to your target demographics no-matter how many lawyers your law firm has or how diverse your law firm's area of practice is.
We can help your attorneys reach your potential clients through effective search engine marketing.
We can help your attorneys reach your potential clients through effective search engine marketing.
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